ORACLE OBJECTIVES

Customer speaks with a Sales Rep within 24 hours of initial outreach and is provided with compelling information and answers that lead them to select appropriate OFB solutions. 

FBGBU OBJECTIVES

Our response is faster than the competition giving the prospect confidence in our desire to be their technology partner. 

• Digitally optimized presence online
• Fast qualification of Leads that convert to Opportunities
• Strategies for developing Opportunities
• Better Quality Leads though machine learning and appraisal system
• Improve Customer Data for analysis (Customer Data lacking quality)
• Strategy for: inbound, outbound, identified Attack Account, C2C Existing Customer
• Identify the roles of Sales, Marketing, Business Development Consultants (BDC's), Other XLOB Team Members

PROCESS FLOW

Below describes the typical process flows including references to documents or actions that may need to be completed to support this phase:

• BDC converts lead to an opportunity using CRA Account Creation in order to create a GSI account
• Once a converted opportunity, the BDC immediately reaches out to Sales
• Sales accepts opportunity and follows-up within 24 hours.
• Sales effectively conveys the benefits of relevant OFB solutions either verbally or through the completion of a RFI/RFP

GLOSSARY OF TERMS

Acronym:	Type:	Definition:
EMM	Resource	Enterprise Menu Management
RFx	Document	Request For x (Request for Information or Proposal)
ROI	Document	Return On Investment
SWOT	Document	Strengths, Weaknesses, Opportunities, and Threats
SE	Resource	Solution Engineer
XLOB	Acronym	Cross (X) Line Of Business

Assessment Qualification PHASE RACI

A RACI matrix as illustrated below will be used for each phase to help us define roles and responsibilities in every step of the FB180 process so everyone knows who's doing what.

This ensures standards in our approach whilst providing confidence and assurance to our customers!